juicee

Project Type: Branding

Duration: 2 weeks

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Procreate

Project Type: Branding

Duration: 2 weeks

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Procreate

Project Type: Branding

Duration: 2 weeks

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Procreate

Brand Objective

juicee offers cold-pressed juices in pursuit of the most delicious and nutritious juice experience.

juicee offers cold-pressed juices in pursuit of the most delicious and nutritious juice experience.

Value Statement

We believe in a different approach to making juice. The cold-pressed way. It’s our way of helping protect the flavor and nutrients of the raw fruits and vegetables we bring into our juicery. No added colors or flavors nature didn’t put there. Just our favorite produce, tasting as close to fresh picked as possible with minimal processing.

Flavors 

  • Banana & Strawberry
  • Apple & Carrot 
  • Ginger & Lemon
  • Kale & Pineapple
  • Beets & Blueberry 


– Banana & Strawberry

– Apple & Carrot 

– Ginger & Lemon

– Kale & Pineapple

– Beets & Blueberry 

 

Typefaces & Colors

Asset 23

Illustrations

Asset 25

Label Design

Screen Shot 2020-01-03 at 7.44.25 PM
back label_1

Final Prototype

juicee progress-02
juicee progress-03
juicee progress-01
juicee progress-04
juicee progress-05

Thank you for taking the time to view my project! 😃


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